Overview

Pixy sought to elevate its Glow Getter Series by producing a high quality campaign in Japan, its country of origin, featuring Ayu Gani, with expectations that matched international production standards. Markathing led the overseas video production through end to end execution, managing cross border coordination, local production requirements, and creative delivery to ensure the output aligned with both brand ambition and global aesthetics. The result exceeded stakeholder expectations, with the final video deemed premium enough to be showcased on large cinema screens, reinforcing the product’s positioning at a higher visual and experiential standard.