Who We Are

We are Architects
of Impact

Our Story

Founded by practitioners who bridge the worlds of government, industry, and academia, Markathing was born from a belief that impactful communication is never improvised, it is designed.

Our team brings together expertise shaped by global learning and local understanding, with graduates from the University of Melbourne, The University of Nottingham, Yokohama National University, and the University of Indonesia.

This diversity of experience allows us to navigate both public and private sectors with clarity, empathy, and precision.

Our Vision

To be the leading strategic partner that empowers organizations to build strong brands, drive positive behavioral change, and achieve sustainable growth on a global scale.

The Mission

Our mission is to deliver impactful communication strategies, inspire sustainable behavioral change, and guide companies with trusted support on their journey toward IPO readiness.

Behind every strategy is a collective of thinkers, storytellers, and builders. Our consultants and creative strategists come from diverse disciplines, public relations, behavioral science, marketing, and design, united by one shared goal to make every message better and matter.

Why Choose Us?

Practical

We create strategies that work in the real world, grounded in research, built on clarity, and proven through measurable results.

Human Touch

We communicate with empathy and purpose, ensuring every message connects to real people and the values they care about.

Intelligent

We combine creativity, data, and behavioral insight to design communication ecosystems that inspire action and strengthen trust sustainably.

“Markathing was built on a simple idea: communication isn’t decoration, it’s archictechture.


When designed with purpose, it shapes what people think, influence how they act, and redefines what they believe.

That’s why we treat every project as a structure, built on insight, driven by strategy, and made to last. Because real impact isn’t what gets noticed. It’s what endures.”

– Irwan Hermawan, S.E., MMktgComm, CPR, Founder

Markathing Indonesia
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