Overview

Zhongjia Limited, a major construction company from China, sought to expand into Indonesia but faced a fragmented regulatory environment and complex industrial ecosystem that required more than surface-level market understanding. Markathing led the go to market strategy and market entry research by mapping relevant industrial zones and facilitating strategic access to key stakeholders, including Batang Industrial Park, North Cirebon Industrial Park, Morowali Industrial Park, and PT Adhi Karya, Tbk. This approach moved beyond advisory into execution, enabling Zhongjia to establish a legal presence in Indonesia and secure initial construction contracts within these industrial parks, effectively accelerating its transition from a foreign entrant into an active market player.