Overview

Mountoya sought to transform its image from a conventional local mineral water brand into one that reflected a modern, stylish lifestyle. Markathing developed the “Live Simply” campaign and produced four cinematic feature videos in Bali, each portraying individuals pursuing meaningful passions, from a talented female surfer, yoga enthusiast and Kecak dance mentor and stone artisan. The campaign successfully repositioned Mountoya as a contemporary lifestyle brand that resonated with a younger, style-conscious audience.