Overview

PT IAS Support Indonesia required a comprehensive evaluation of its 2025 communication strategy following a major organizational transition from Angkasa Pura Support into IAS Support, creating a need to reassess alignment, effectiveness, and impact in its first year under new management. Markathing led the communication audit by conducting structured surveys and in depth research, applying gold standard audit frameworks to measure performance across channels, messaging, and stakeholder perception. The audit uncovered critical gaps and priority areas for improvement, providing a clear strategic baseline and direction to strengthen communication effectiveness in the subsequent years.