Overview

For the launch of Pixy Techno-Fixed Matte Cushion, Markathing was tasked with translating the product’s technology-driven positioning into a premium visual experience. We produced a promotional video that seamlessly integrated live-action footage with high-quality 3D animation, allowing product features and benefits to be visualized beyond conventional beauty advertising. The result was a sophisticated campaign asset that elevated the product’s premium image and provided Pixy with versatile content for its digital marketing channels.