Overview

Mountoya, an artisan mineral water brand from Cirebon, partnered with Markathing to launch its first mobile app and encourage customers to adopt a new digital ordering experience. Markathing developed the launch strategy and produced an engaging instructional video demonstrating how to order through the app. The video was screened in cinemas and theaters across Cirebon, generating strong local awareness and positioning Mountoya as a proud homegrown brand embracing sophisticated digital innovation.